type-b, 2008

Nowadays it seems life is all about the looks. Brands play a big role in this. The social pressure to take part is high. Lots of people are busy wearing the right brands according to the latest trends. 

By wearing this piece of clothing one avoids being judged on what brands you do or don't wear. Of course you place yourself in a vulnerable position. That's why the suit is made by packagingmaterial so you are well protected against opinions of others.

concept, un-branding, fashion

identity brand image brandless fashion pure soul
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please do not reproduce without the expressed written permission of type-b.