happy meat


while the meat processing industry deliberately creates products that in no way remind us of the animals they are made of, the toy industry deliberately simplifies and exaggerates animal characteristics into caricature.

happy meat combines the efficiency, functionality and aesthetics used in both worlds in a rather uncanny hybrid.

concept, art direction, photography

art direction : marc ter horst
photography : ingrid koenen

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please do not reproduce without the expressed written permission of type-b.