happy meat

type-b, 2012

while the meat processing industry deliberately creates products that in no way remind us of the animals they are made of, the toy industry deliberately simplifies and exaggerates animal characteristics into caricature.

happy meat combines the efficiency, functionality and aesthetics used in both worlds in a rather uncanny hybrid.

fields
concept, art direction, photography

credits
production : maarten langelo
gaffer : tony luijen
edit : hielke idzerda
sound design : musicmusic
photography : ingrid koenen