happy meat

type-b

while the meat processing industry deliberately creates products that in no way remind us of the animals they are made of, the toy industry deliberately simplifies and exaggerates animal characteristics into caricature.

happy meat combines the efficiency, functionality and aesthetics used in both worlds in a rather uncanny hybrid.

fields
concept, art direction, photography

credits
production : maarten langelo
gaffer : tony luijen
edit : hielke idzerda
sound design : musicmusic
photography : ingrid koenen

concept project happy meat mcchicken photography design fast food social toyshappy meat pig design photography sustainabilty social concept fast food toysfish project happy meat photography design social fast food toys conceptcow happy meat fast food toys concept design photography sustainabilty socialcrab happy meat concept toys design photography sustainabilty social
all works © type-b 2012.
please do not reproduce without the expressed written permission of type-b.