Pre Digital Post Analog

'Pre Digital Post Analog’ is a three-dimensional homage to New Alphabet and its designer Wim Crouwel.

As a student the experimental and progressive typography of New Alphabet was an inspiring eye-opener, broadening my graphic horizon.

 At the time of it’s release in 1967 New Alphabet was a revolutionary concept in designing new forms that fitted perfectly to the computer. Many of Crouwel’s peers were of the opinion that New Alphabet was too experimental and went too far. In 1996 New Alphabet got digitized and published by The Foundry and became an hit instantly.




concept + design : marc ter horst
photography : dave delkim